About us

The Name
Colossians 3:12
The heart behind the name of the company comes from Colossians 3:12 "Therefore, as God’s chosen people, holy and dearly loved, clothe yourselves with compassion, kindness, humility, gentleness and patience.”

The Mission
Our mission is to glorify God by inspiring and equipping outdoor enthusiasts and fans of Western culture with premium, affordable apparel that enhances their outdoor experiences. We aim to offer products that blend functionality, comfort, and style, empowering our customers to embrace adventure and Western traditions with confidence.

The Founder
Denton Lambert
Having graduated from Texas A&M University with a passion for outdoor apparel and a keen interest in addressing the high cost and limited customization options available in the market, I founded 312 Outdoors with a clear mission in mind: to provide affordable, high-quality apparel that combines style with functionality, while ultimately glorifying the Lord.